Don't let your customers Google for more details while in-store and then see them, go home and buy the product online from the competitors.
Instead, give them an engaging story that will make them love your product. Scanning the QR code next to the product or taking a picture of a product will redirect to an engaging Story where you can promote your products in the best way.
The first interaction with a product is an important moment, and yet, most of the companies do not care about it. Don't let your customers' first interaction with your product to be a negative experience, because they will remember the frustration your onboarding guide caused them till the end of their lives.
Instead, give them a fun and engaging instruction they will follow, measure how the customers use it, and make sure that they have the perfect first interaction with your product.