SEO for Web Stories: Storified Guide on Search Engine Optimisation

Jana
Jana @ StorifyMe September 18, 2020
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SEO for Web Stories: Storified Guide on Search Engine Optimisation

Google results haven’t looked like endless lists of links for some time now. On the off chance that you didn’t notice, go on and type in something into google now. Anything. Most likely, you’ll see ads, snippets, youtube videos, pictures, and (our bread and butter) web stories joined with the whole array of other inviting content beckoning your attention.

Google has always catered to users, and over time it has become abundantly clear - people are visual creatures. We prefer looking at aesthetically pleasing stuff much more than we like to read about it. The big G has recognized that - and delivered in a big way.

That’s why we have colorful thumbnails and an endless stream of beguiling things coming our way as soon as we click on enter. It's total consumer-heaven out there. But the other side of the coin doesn't have it as easy, however...


How to Optimize Successfully in This Day and Age


Content creators and SEO specialists have it much harder now than ever before. It is no longer enough to include a few keywords in your content and metadata, sit back and bask at the glory of your fabulous rankings.

Over the years, the difficulty of gaining your place under the search engine sun has grown exponentially. Many business owners see this side of their online business as an unfortunate set of complications that require more people to hire, bigger budgets, and copious amounts of work to be done.

But that doesn't have to be so. With web stories created with StorifyMe, you have a simple and easy-to-implement SEO goldmine on your hands.


How Can Storifyme Help You in Your SEO Game


The visual appeal of your content doesn’t have to be a bothersome requirement of the modern age- On the contrary - it can be a new opportunity to rise to the top and connect with your audience with unique product storytelling through (you guessed it) web stories.

Google Web Stories is an AMP powered medium of interactive, impactful, and visual storytelling. They “feel” like Insta, Snapchat, Youtube or Facebook stories, but they are not connected to any platform directly. On that note:

  • Web stories don’t disappear after 24 hours, they have an unlimited lifespan
  • They have their own links, shareable all over social media
  • Google favors them over regular web pages


Stofiryme platform offers you a plethora of options when it comes to conception, realization, and publishing of these innovative content formats. Hop onto our Blog and/or Help section to find out more about ins and outs of this phenomenon that has taken over the internet.
However, if you want to know what should you do to make your stories SEO-friendly to the max, do keep on reading:


It’s All About the Speed, Guys


The overwhelming majority of people will get frustrated and annoyed if they have to wait a long time for a page to load. If it takes longer than 3 seconds to load, over half of the interested parties will leave. So it’s not a surprise that Google algorithms take speed into account when deciding who’s going to get the lead.

One of the many benefits of web stories, formerly known as AMP stories, is that they load almost instantly. They are designed with smooth and quick experience in mind, and that’s exactly what watchers get when they click.


Web Stories Incorporated in Your SEO Plans


One more upside to web stories is the fact that they can be stand-alone posts on your web page, but they can also be added to another post, embed in it. Any which way you decide to use them, make sure that stories are a viable, legitimate part of your website. Link them up in your other forms of content on your website, create a place on your sitemap especially dedicated to them and promote your social media pages, as you would with regular pages.

It's all about discoverability, after all. Doing something as an afterthought is never as successful as thoughtful and meaningful integration into your SEO, URL, and content strategy.


User Interactivity and Mobile-First Thinking


The internet is no longer a desktop and laptop only experience; searches have predominantly crossed over to our mobile devices, and Google is aware of that. That’s why it is important to think mobile first in all your internet endeavors. Speaking of which, web stories are created for mobile users, with their portrait mode, ease of consumption, and general immersive experience included. They have the potential to engage users much better than regular pages do.

If uninterested, users can skip it. If they love it, they can follow up by clicking on the storified landing page that will take them exactly where they want to be. It’s as simple as that: user-friendly, mobile-first dream with minimal hassle.


Let's Get Down to Business


To cut a long story short, basically, all things that you usually do to excel at your SEO game can and should apply to web stories.
Don't forget about the title, image description, sound, and video continuity and quality, just as well as other markups you'd include in your regular optimized pages. But do it fast!

Sooner rather than later competitors will figure out the advantages that this format brings and you’ll no longer have the competitive edge you have today! Nowadays it’s extremely hard to draw and obtain a significant amount of organic traffic so use this insider knowledge to climb and stay on top of Google results with all possibilities and advantages web stories offer.

Reach out to our team, set up your account, see how easy it is to create a wonderful storified article, and how much it will benefit your SEO strategy in the long run. Test and determine what works, play with all options available, and if you get stuck rest assured you have us by your side to support you and guide you on your way to success.

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