Stories are a great format to improve your conversion rates, simply because stories proved to be a preferred format to tell a story. On average, conversion rates are up to 4x higher on stories than on traditional landing pages.
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By adding add-to-cart or buy buttons, you are shortening the conversion path for buyers, while they enjoy the graphic representation of your products. In case you want to collect leads there are engaging elements that will give you unlimited options to ask for whatever you need and you can have numerous elements on the same story.

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To make it a complete solution, in case you’d need your leads to interact with you directly from stories, there are email-from-story or call-from-story button options as well.