Stories are a format users are pretty used to and love interacting with. Sometimes websites or apps can be overwhelming and contain a lot of offers, messages and user paths and it can be difficult and expensive to change it all. This is how stories can come in handy - instead of changing the whole user flow within the app or on a website, simply add stories and invite people to interact with them. While tapping stories, users will be redirected exactly where they (or you) want them to go.