User engagement shows how much value users find in aspects of your website or your app. Metrics used to determine engagement vary from business to business and from format to format, but in general businesses take their main KPIs and by combining the user actions within the app or a website they can calculate the average user engagement.
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Why is user engagement important?
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By finding out how your users engage with your product or within your app you can a) get to know your audience and give them a better user experience and b) check how your current audience values what you’re offering.

How can stories help in improving user engagement?Stories can be a great tool for fast and reliable collection of feedback from your users. You can ask them directly or by recreating your current user flow and analyze it in stories, by looking how users react with different user paths. You can also add engaging elements and collect 1 click feedback along the way.

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