The user experience is how users interact and experience your product, website, app or your service. In general, positive user experience can drive even semi-cold users to the path of purchase or conversion, while negative user experience can cause friction with even users who were previously ready to convert.

In order to improve user experience (UX) designers, marketers & developers run a set of tests, measure the results and improve. Another great way to learn more about how your users experience what you’re offering is by asking them directly. Users will most likely stick to the app they’re involved in making better than to the app that’s just not giving them a positive experience