How to boost engagement with interactive vertical videos?
Vertical videos have quickly become a dominant format on mobile-first platforms, but what truly sets them apart is their potential for interactivity. By adding interactive elements to your videos, you can turn passive viewers into active participants, driving deeper engagement and more meaningful interactions.
Incorporate Calls to Action (CTAs)
A strong call to action can guide your viewers toward a desired outcome, whether it's visiting your website, signing up for a newsletter, or making a purchase. In vertical video formats, CTAs are usually short, clear, and actionable, like a swipe-up option or a “Shop Now” button.
Use Interactive Stickers and Polls
Platforms like Instagram allow you to add stickers, polls, and quizzes to your videos. These features invite viewers to participate actively by voting, answering a quiz, or engaging with clickable elements that make the content more fun and engaging.
Engage with Real-Time Interaction
Live vertical videos, such as Instagram Lives or TikTok Lives, allow for real-time interaction. Responding to comments and questions during the broadcast increases engagement and builds a stronger connection with your audience. It’s a chance to create a more dynamic experience and drive deeper conversations.
Personalization through Interactive Ads
Incorporating interactive ads into your vertical videos allows viewers to engage more directly with your brand. Whether it’s tapping to learn more or swiping up for more details, interactive ads offer a personalized experience that goes beyond passive watching.
Turn Viewers into Participants
Interactive content has the power to convert passive viewers into active participants. Whether it's encouraging them to engage with your brand or simply getting them to vote in a poll, these small actions build a deeper relationship and keep viewers coming back for more.
By making vertical videos interactive, you can create engaging, immersive experiences that hold your audience’s attention and foster deeper connections. Whether through CTAs, live interaction, or polls, interactivity is key to turning viewers into loyal followers.
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