What is the difference between mCommerce and eCommerce?

What is eCommerce?

E-commerce refers to buying and selling products and services online using a desktop computer or laptop. E-commerce transactions take place on a website, which may or may not be optimized for mobile devices.

What is mCommerce?

‍M-commerce, on the other hand, stands for mobile commerce and refers to buying and selling products and services online using a mobile device, such as a smartphone or tablet. M-commerce transactions can take place through mobile-optimized websites or mobile apps that are specifically designed to be used on mobile devices.

In summary, while e-commerce is a broad term that encompasses all online transactions, m-commerce is a subset of e-commerce that specifically refers to transactions made through mobile devices. The rise of smartphones and mobile internet has led to an increased focus on m-commerce in recent years, as more and more consumers use their mobile devices to browse and shop online.

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Creative Ideas for Vertical Videos

Get inspired with creative vertical video ideas! Explore behind-the-scenes content, quick tips, and authentic customer testimonials to captivate your mobile audience.

Vertical Video: Tips and Inspiration

Master vertical video creation with these tips. Design for mobile, use fast storytelling, leverage platform features, and incorporate interactive elements for higher engagement.

Effective Storytelling Techniques for Vertical Videos

Maximize vertical video success with concise storytelling. Capture attention quickly with a strong hook, focus on one idea, and keep it simple for higher mobile engagement.

What’s the Best Aspect Ratio for Vertical Videos?

Learn the best aspect ratio for vertical videos on platforms like Instagram and TikTok. Discover why 9:16 is optimal for full-screen viewing and when to use 4:5 or 1:1.

What’s Vertical Video?

Learn why vertical video is essential for mobile-first platforms. Boost engagement with clear storytelling and interactive content optimized for mobile screens.

From Data to Insights - The Importance of Analytics in Marketing

Understanding numbers and translating pure data into meaningful insights is a valuable skill. Through data, you can easily understand your audience's behavior.

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Can split testing be perfectly done? What are the necessary tools, and how you can split test your stories - find out here!

What are programmatic ads?

Read what programmatic ads are and what advantages can make you start using them.

What are StorifyMe Ads?

Read about StorifyMe Ads and how you can use it to maximize the potential of your content.

What are Direct Stories?

Share your content directly to users' mailboxes with Direct Stories.

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Adding subtitles to your video content can be beneficial for your brand.

What are key metrics for ecommerce brands?

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What are Featured Stories?

Highlight interesting, engaging content with your users using StorifyMe Featured Stories.

AI in marketing

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What is CRO?

Learn what is CRO

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A/B testing is one of the most effective ways to test different versions of a landing page and determine which one is most effective at converting visitors.

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Content strategy is essential for ensuring that your content is effective and reaches its intended audience.

What is Mobile Marketing

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Engaging web or in-app story is a great way to communicate new products or news with your audience.

Using stories to learn about readers

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Using stories to collect customer feedback

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Using web stories to increase user retention

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How to use stories to improve conversion rates?

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What are dynamic web stories?

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How to Add a Web Story to your website?

Learn how to add stories to your website and engage your visitors, emphasize your message and improve user experience with web stories.

What are In App Stories

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