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What’s Vertical Video?

Vertical video refers to video content shot and optimized for vertical screens, primarily for mobile devices. With over 80% of social media users browsing on mobile, vertical video has emerged as the default format for platforms like Instagram, TikTok, and YouTube Shorts.

Why Vertical Video Matters for Businesses

In today's mobile-first world, vertical video plays a crucial role in capturing attention. It fills the entire mobile screen, eliminating distractions and driving higher engagement. Whether it’s through ads, social media stories, or news snippets, vertical video seamlessly integrates into daily mobile experiences.

Creating Effective Vertical Videos

When creating vertical video, focus on simplicity and storytelling. Keep the message clear, visually engaging, and tailored for mobile devices. Add interactive elements like polls or clickable CTAs, to further drive engagement. Also, remember that vertical video lends itself well to product walkthroughs, tutorials, and customer testimonials, making it a versatile tool in your marketing strategy.

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