What are dynamic web stories?
Dynamic web stories are a powerful, engaging format that allows marketers to craft unique stories tailored to each audience segment. By leveraging the power of digital storytelling, marketers can create compelling stories that are tailored specifically to the needs and interests of their target audience.
With dynamic web stories, marketers can craft stories that are both interactive and engaging, enabling them to capture the attention of their target audience and ensure that the message resonates with them. By utilizing dynamic web stories, marketers can easily create stories that are tailored to each audience segment, allowing them to reach out to them with a relevant message.
Dynamic web stories can be used to create stories that are tailored to different demographics, such as age, gender, location, and interests. Additionally, dynamic web stories can be used to craft stories that are tailored to different customer journeys, ensuring that each audience segment is given the most relevant message. They also offer marketers the ability to create stories that are highly engaging, allowing them to capture the attention of their target audience. Through interactive elements, such as animations, videos, and audio, marketers can create stories that are more engaging, allowing them to better connect with their audience and ensure that the message resonates with them.
Personalized Web Stories
Personalization of stories is enabled by Audiences. By adding audiences you can personalize each story and get closer to your customers.
To start, you need to upload audience(s) and map fields. Make sure that ID and Name fields are correct and mapped successfully.
Segmentation
Segmentation Targeting feature enables showing the right audience with the set of stories relevant to their interest. This is done by making your widget dynamic. In case you want your widget to be dynamic and to show different stories to different audiences you would need to add tags into the script. Once StorifyMe receives the demographic you want to show stories to, it will only show the stories within a widget that match the tags for that demographic.
EXAMPLE
Widget has action to store all stories with the following tags: girls oldvisitors fashion women collection22 newvisitors
If a story No 1 has the following tags: girls, oldvisitors, fashion and story No 2: women newvisitors collection22, and your rule is to show only stories to new visitors, with a tag newvisitors, only the story No 2 will be visible to your new visitors.
Dynamic Stories
Similar to Segmentation targeting, each story can have different variations and become dynamic, showing the relevant content to everyone, based on their attributes. Show to male visitors products for males and products for women to women with Dynamic attributes. All users need to do is pull data from any data source via API and create dynamic fields within the app, where they’d like certain dynamic data to appear.
Dynamic Stories with GEO/Language Targeting
StorifyMe can deliver different localized stories to your customers. Story selection is done using language settings from the Story Publish section and the country from which users are viewing the story. As an example, if users have identical stories, one marked in English language and another in French, and the visitor is coming from France, StorifyMe will serve the story marked with French language.
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